Project Description
Objective
Open new wing of museum and increase museum family memberships.
Strategy
- Created materials and conducted outreach to wide-ranging groups of potential stakeholders in effort to expand interest, number of visitors and increase membership regionally and nationally.
- Arranged partnership with the Jim Henson Foundation to support that organization’s traveling exhibition and positioned the exhibit as a family destination.
- Targeted specific regional and national broadcast and print media to create a “buzz” beyond local community.
Outcomes
- Increased membership three-fold
- Broadened membership and visitor demographic from community and local to a regional and national audience.
- Targeted media coverage resulting in national recognition.
- Measured growth of overall museum attendance.
- Enhanced Museum’s ability to attract more prestigious exhibitions.
