Project Description


Open new wing of museum and increase museum family memberships.


  • Created materials and conducted outreach to wide-ranging groups of potential stakeholders in effort to expand interest, number of visitors and increase membership regionally and nationally.
  • Arranged partnership with the Jim Henson Foundation to support that organization’s traveling exhibition and positioned the exhibit as a family destination.
  • Targeted specific regional and national broadcast and print media to create a “buzz” beyond local community.


  • Increased membership three-fold
  • Broadened membership and visitor demographic from community and local to a regional and national audience.
  • Targeted media coverage resulting in national recognition.
  • Measured growth of overall museum attendance.
  • Enhanced Museum’s ability to attract more prestigious exhibitions.

James A Michener Museum